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In another consumer trust study by Edelman, 64% of consumers in the US and 57% in the UK said that brands need to take steps to become racially representative to keep their trust. If you don’t know your audience, you’re running on assumptions. “Americanisms” — words and phrases distinct from those used in British English — were identified as far back as 1735. Today, each country’s vocabulary and spelling differs wildly. If you use the “wrong” spelling, you risk losing credibility with your audience. We accept article son a speculative basis so even if we have expressed an interest in, or given you the go-ahead on, a proposed article, we cannot guarantee its publication.
This is a pretty extreme example of what can happen when English gets lost in translation between UK and US audiences. It’s also a great reminder that the world — and the internet — is a big place, so US-based writers and marketers should never assume that every English-speaking person will interpret content the same way. We welcome unsolicited articles from regular readers, or those who are at least familiar with the topics covered and the ethos of the magazine. You can look at some samples of the magazine here. If the writers’ content reaches a larger audience, they will benefit the most from our website. For more information about the advantages of using our site, read the lines below.
We evaluate all articles in light of the other features we have in each issue, when we last covered the subject and our readers’ interest in the topic. Our procedure is to read articles within two months and respond to those writers whose work we are interested in publishing. If you have not heard from us within two months please take this as indication that we are not able to publish your work.
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