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Marketing automation is powerful, which also means to make it work, you must understand all its components and nuances. This page has compiled some of our top resources that will help you understand those nuances so you can make marketing automation work for your company. Start by focusing on the customer journey, rather than on the needs of your business.
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Marketing automation backed by an inbound strategy is centered around the prospect. Prospects are forced through an imaginary sales funnel with arbitrary touchpoints and irrelevant content. Instead of reacting to individual customer needs, businesses serve up the same playbook on repeat.
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