If you’re a small business owner, the potential of cryptocurrency for promoting your business with social marketers may have crossed your mind. As more entrepreneurs and startups start accepting bitcoin and other alternative coins, many are looking for ways to utilize this new form of currency.
This guide will give you the rundown on how Bitcoin can help with your company’s marketing strategy, as well as a few other tips and tricks to get started.
1. Crypto launches
A cryptocurrency launch is an event where your company will offer a particular coin or token for sale to the public. Most small businesses don’t have the resources or money to hold a large-scale traditional ICO, but there are ways to make your own custom one.
Owning your own token can help promote your company and services in several different ways. It’s crucial that you pick the name of your token carefully because it will stick with you and be associated with you forever. You may also want to include an image of a logo or your mascot on it, too.
When people purchase tokens at the start of the ICO, they are usually rewarded in some way. This can be in the form of additional coins, discounts, or other perks. It’s important to remember that you’re promoting your company, so always be sure to include a reward in your ICO.
2. Introducing new products and new services
Taking advantage of the blockchain provides you with a unique opportunity to introduce new products and services to your customers. Depending on how much time you’ve put into developing the technology behind your token, you may want to make an announcement of some sort after you launch it.
Be sure not to create any confusion with these announcements; they must be completely specific on what is being offered and how it works. When you make your announcement, keep your company’s name and logo in mind; people will know that it came from your business because it’s the same logo that’s been printed on the product (unless you’ve done a rebranding). Our site list is here.
3. Redirecting traffic from other websites
The average internet user just wants to browse around and do their usual tasks while they’re online, but there are ways to take advantage of the blockchain and redirect traffic from other websites to yours.
You can now use this technology to show off your products with a powerful message that’ll be read by many of your prospects.
4. Using your brand to promote new services
You may have a business that provides services to other companies or organizations, but you can also use the blockchain to provide your name and logo as a referral link when customers wish to book your services.
This isn’t feasible for every business because some companies have a specific amount of time they need people to wait before booking them, but it’s an excellent idea for those that can afford it.
5. Attracting new customers with advertising
Blockchain technology allows you to make use of advertising networks that target specific demographics and geographic locations. You can also use these advertisements for targeted marketing campaigns aimed at certain cities and towns.
By making use of these kinds of advertisements for seo backlinks, you’ll be able to reach a new market and expand your business while you’re at it.
6. Attracting advertisers
Advertisers are looking for new ways to connect with their customers. That’s why they flock to social media sites like Facebook and Twitter, but now they can expand their business by reaching out to blockchain owners.
A lot of large corporations are hesitant about accepting cryptocurrency because they don’t have enough information on it, but when businesses can help provide companies with the necessary information so they know what they’re getting into, they’ll be more open to using it instead of fiat money.
7. Attracting influencers
Influencers are incredibly popular at the moment, but they’re also difficult to get in touch with. By using cryptocurrencies, small businesses can easily approach influencers and ask if they’d be interested in promoting a product.
8. Attracting members
If you have an organization or group that’s looking to expand its membership, it’s something you need to take advantage of ASAP. Contacting different blockchain owners can help you out in a big way because your members will be connected with the potential for new members that may join their business.
Personally inviting your friends and other entrepreneurs with interest in cryptocurrency will help grow your organization as well as provide you with more business opportunities.
9. Getting customer service
If you’re looking for a way to get customer service for free, the blockchain is your best bet. There are many forums and websites out there that will allow owners to answer customer questions in exchange for a small fee or even free.
10. Free products and giveaways
Online giveaways can increase your company’s name recognition very quickly because it gives people a chance to spread the word about the giveaway while they’re posting links to Facebook, Twitter, and other social media sites.
Giving away products and services helps promote your business in ways that you never thought possible– in fact, it’s something that many businesses don’t think about doing until it’s too late.