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How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

Again, it takes more than just a dynamic name tag for your email copy to convince readers that what’s inside is relevant to them. So use the very beginning of the email to explain how you know each other. Just like the email subject line should strive to establish relevancy through personalization, so should the copy in the message of the email. Some of these subject lines either make the recipients chuckle or are bizarre enough to pique your interest.

So find out as much as you can about your target market’s preferences and incorporate that information into your email messages. We will not publish any advertorial, sales copy and articles containing excessive links as editorial, but you are allowed a biography, profile and link next to the article. Whether a beginner or a seasoned professional, you can write for us on the following topics. You can write how-to articles, listicle articles, informative, etc.

The format of this portion of the email is optimized for the large number of recipients who are likely skimming the email. The bold text and one-sentence paragraphs make it easy to follow. Finally, they aren’t afraid to add some personality using phrases like “Give us a wavvveeee” to humanize their brand. Recipients are probably much more open to forgiving them for the honest mistake. Keeping your message on-point is the key to writing brief email copy.

Make sure your content is original and follows all the guidelines mentioned above. External links accepted only to informational pages and content, nothing promotional. Provides you an opportunity to establish your authority in the niche of link-building and digital marketing. If you do include images, make sure they are relevant screenshots, illustrative graphics that enhance the theme of your post. Relevance is critical for a good email, so be sure to tie the content of your email in with something that will ground it as relevant and in-demand.

We can approve your article if you follow all the above rules. Always check for plagiarism of your post before sharing it. We look forward to promoting your valuable work on our website and honoring you as a guest writer. Use bold highlights in case of long articles that overlook the paragraph look.

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